4 Years, 3 Countries and a Staggering Growth Rate – Social Camels Celebrates!
From In-House Studio to Regional Powerhouse – A Story of Impact, Creativity, and Expansion
What started as a humble in-house content studio within 7awi Media Group has evolved into one of the region’s most agile and impactful digital marketing agencies. Today, Social Camels celebrates four transformative years of reshaping how brands engage audiences across the MENA region and the numbers speak for themselves.
With operations now spanning three countries, 100% year-over-year growth, and a roster of regional and global clients, Social Camels is not just a success story, it’s a force redefining what modern marketing looks like.
“In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi’s bottom line,” said Anas (Andy) Abbar, CEO of 7awi Media Group. “Its ability to deliver creative campaigns that actually move the needle is what sets it apart. Today, it’s not just a content shop—it’s a growth engine for our clients.”
Built to Scale, Designed for Impact
Operating today as a standalone brand under the 7awi umbrella, Social Camels has expanded its footprint across the UAE, Saudi Arabia, and Africa, delivering high-performing campaigns that combine:
- Arabic-first storytelling
- Influencer activations that go viral
- Culturally nuanced strategies
- Data-led content performance
In 2024 alone, the team doubled revenue, launched dozens of strategic campaigns, and expanded into two new regional markets, solidifying their reputation for creative campaigns that actually convert.
“We’re especially proud of the work we’re doing in Saudi Arabia —a market that is evolving fast and demand agile, locally intelligent content, and a team that works with passion and commitment,” said Insiyah Gabajiwala, Strategy & Operations Director, Social Camels.
“2025 has kicked off strong and has proved to be a very promising year. With over 20 clients strong, both global and regional brands, we’re only getting started,” said Johanna Dalocanog, Senior Business Development Manager, Social Camels.
What’s Next?
Social Camels is gearing up for even more momentum, with plans to:
- Expand further across Saudi Arabia, meeting demand from both regional powerhouses and international brands entering the market
- Grow its creator and influencer network by 40%, with a focus on Arabic-speaking and multilingual talent
- Invest in AI-powered creative tools, elevating content production and performance analytics across platforms
A Culture of Passion and Purpose
Behind Social Camels’ success is a lean, diverse team of digital-native creatives, strategists, and influencer managers. Their superpower? A deep understanding of local culture, paired with a relentless drive to create campaigns that connect on a human level.
Whether it’s automotive, fashion, FMCG, education, or tech, Social Camels has become the go-to agency for brands that want to make noise, move fast, and build meaningful digital moments.
Here’s to the Next Chapter
As the agency marks its 4-year anniversary, one thing is clear: Social Camels is just getting started. With passion, love, and commitment at its core, the team continues to raise the bar for what’s possible in the world of digital storytelling.
Follow the journey. Be part of the movement.
Learn more at Digital Marketing Agency in Dubai | Social Camels
