Electronics Survey – 7awi Media Group

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Full Name *

Email Address *

Age Group *Under 1818-2425-3435-4445-5455 and above

Emirate: *

Nationality *

Gender *MaleFemalePrefer not to say

House-Hold Income *Less than AED 10,000AED 10,001 – AED 20,000AED 20,001 – AED 30,000AED 30,001 – AED 40,000AED 40,001 – AED 50,000AED 50,001 – AED 75,000AED 75,001 – AED 100,000More than AED 100,000

Family Status: *MarriedSeparatedDivorcedWidowedNot married

Phone Number *

Do you recognize the above brand logo? *YesNoNot Sure

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Which of the following product categories do you associate with the brand "LG"? (Select all that apply) *Televisions (TVs)Home Appliances (e.g., refrigerators, washing machines)Audio Systems (e.g., speakers, headphones)Air Conditioner (AC)Air PurifierComputers/LaptopsMonitors/DisplaysOther (please specify):

please specify the category

Which of the following phrases do you associate the most with LG, as a brand? *“Life’s Good”“Innovation for a Better Life”“Inspiring Tomorrow”“Imagine the Possibilities”“Every Home… Everywhere… with Pride, Passion and Performance”“Invented for Life”“Be Moved”“A Better Life, A Better World”“Thinking of You”“Be Original”“None of the above”

When you think of the brand "LG," which of the following attributes come to mind the most? (Select up to three)* *InnovativeHigh QualityReliableModern DesignTechnologically AdvancedTrustworthyUser-FriendlyEnvironmental ConsciousnessStylishPremiumnessProud to ownOther (please specify):

please specify the attributes

When you think of the brand "LG," which of the following attributes come to mind the LEAST? (Select up to three) *InnovativeHigh QualityReliableModern DesignTechnologically AdvancedTrustworthyUser-FriendlyEnvironmental ConsciousnessStylishPremiumnessProud to ownOther (please specify):

please specify the attributes

Please indicate how strongly you agree or disagree with the following statements about the LG brand:

LG is known for innovative products. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products are of high quality. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products are reliable. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products have modern and appealing designs. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products are premium *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG is a technologically advanced brand. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG is a trustworthy brand. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products are user-friendly. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products are proud to own and show to others *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG is environmentally conscious in its practices. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

LG products offer good value for money. *Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

Compared to other brands how familiar are you with LG* *Very familiarSomewhat familiarNot very familiarNot familiar at all

Which brands you have a higher preference for than LG: *SamsungBoschSONYHisenseDysonPanasonicSIEMENSHitachiWhirlpoolOther (Please Specify)

please specify the brand

Please explain why you chose the previous brand (higher preference)

Which brands you have a lower preference for than LG: *SamsungBoschSONYHisenseDysonPanasonicSIEMENSHitachiWhirlpoolOther (Please Specify)

please specify the brand

Please explain why you chose the previous brand (lower preference)

On a scale of 1 to 10, how likely are you to recommend LG to a friend or colleague? *12345678910

Have you ever used or owned an LG product? *YesNoNot sure

Please specify

How satisfied are you with your experience using LG products? Please rate on a scale of 1 5. *1 (Very Dissatisfied)2345 (Very Satisfied)

Please specify why

On a scale of 1 to 5, how trendy do you find LG products? *1 (Not trendy at All)2345 (Very trendy)

On a scale of 1 to 5, How premium do you find LG products? *1 (Low)2345 (High)

How would you describe your emotional connection to the LG brand? Please choose the statement that best represents your feelings: *I feel a strong emotional connection to LG.I feel a moderate emotional connection to LG.I feel a neutral emotional connection to LG.I feel a weak emotional connection to LG.I feel no emotional connection to LG.

Where would you likely purchase LG products? *Sharaf DGCarrefourLULUEmaxAl YousefE-cityJumboLG BrandshopAmazon.aeNoonOther

Where do you encounter LG branding the most: *Retail StoresShopping MallsOnline AdvertisementOutdoor Billboards or SignageSocial media contentOther (Please specify):I don’t recall encountering LG branding

Please specify

How often do you come across LG's digital marketing activities? (e.g., online ads, social media content) *Very OftenOftenOccasionallyRarelyNever

Which digital marketing platforms do you most commonly encounter LG's content on? (Select all that apply)Social MediaSearch EnginesEmail CampaignsWebsite/BlogsVideo Sharing Platforms (e.g., YouTube)Other

Please specify Social media

Please Specify Search Engine

Please specify Other

What types of digital marketing content from LG do you find most engaging and appealing?Video AdvertisementsInteractive Quizzes/PollsHow-to Guides/Tutorials / ReviewsCustomer TestimonialsPromotions/DiscountsContent Creators / InfluencersOther (please specify)Effectiveness of Content:

Please Specify

Are you following LG on any social media platforms *YesNoNot Sure

Would you like to share additional information about LG?

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